Fractional Marketing Director

Unlock the Power of Expert Marketing Leadership

If you’re like many small business owners, you might find yourself:

  • Worried about weak sales: you do not have enough leads for your great products or services 

  • Drowning in Tasks: Constantly working all hours to keep up.

  • Stuck in Daily Operations: Leaving little room for strategic sales growth.

  • Overflowing with marketing Ideas: But lacking a solid, actionable plan.

  • Facing Unpredictable Income: Or hitting a revenue ceiling.

It doesn’t have to be this way. Your business has the potential to grow beyond these hurdles and become a true asset. Start by leveraging the expertise of a Fractional Marketing Director.

The Stress of Ineffective Marketing

You might be:

  • Struggling to generate leads and relying on outdated marketing tactics

  • Seeing minimal returns on your marketing investments, causing financial strain

  • Spending endless hours on marketing tasks with little to show for it

  • Feeling the pressure to constantly create new content and campaigns

  • Dealing with inconsistent sales and unpredictable revenue

You want to boost your sales, but:

  • You can't see how better marketing will directly lead to increased revenue

  • You lack the marketing expertise to create impactful strategies

  • You feel overwhelmed by the complexity of modern marketing tools and platforms

  • You're unsure how to reach your target audience effectively

  • You can't keep up with the competition's marketing efforts

You’ve tried:

  • Websites and agencies that promise the earth but under deliver

  • Listening to every book and podcast on marketing

  • One-off workshops and training

  • Well-meaning but misplaced advice from your team

  • Using AI to streamline tasks


None of these addressed the central problem: inadequate marketing that hinders sales growth. Effective marketing strategies are vital for reaching your business goals, and doing it all by yourself can be overwhelming and ineffective. You need the expertise of someone who has successfully grown businesses with strategic marketing efforts, providing you with a clear path to boost your sales.

Two men are having a discussion in a bright, modern office with a whiteboard, a table with a yellow bag, a backpack, and a laptop. One man is facing the whiteboard while the other stands with arms crossed, looking at him.

IMAGINE TRANSFORMING YOUR BUSINESS:

With a Fractional Marketing Director, these challenges can be overcome. By bringing in expert marketing leadership, you can:

  • Implement effective marketing strategies that drive revenue, reducing financial stress.

  • Delegate marketing tasks confidently, knowing they are being handled by a professional with the right expertise.

  • Move your business forward with a strategic marketing plan that delivers results, freeing you from the constant stress and uncertainty.

Achieve a healthier work-life balance, boost your business's growth, and finally take that real holiday you deserve. Let Ben Hodson, your Fractional Marketing Director, help you transform your business and reclaim your time.

Ben Hodson, wearing a dark blue button-up shirt, standing indoors in front of a light-colored wall and window.

Fractional Marketing Director

€30,000.00

How Ben Hodson Can Help

As your Fractional Marketing Director, Ben Hodson brings a wealth of experience and strategic insight to your business. With a proven track record of driving growth and scaling businesses, Ben offers:

  • Strategic Marketing Leadership: High-level strategic direction to align your marketing efforts with business goals.

  • Comprehensive Marketing Plan: A customised marketing plan tailored to your specific needs.

  • Brand Development: Refine your brand strategy, messaging, and positioning.

  • Performance Tracking and Analytics: Regular updates and insights to measure and optimise performance.

  • Team Leadership and Development: Enhance your marketing team’s capabilities with expert mentorship.


Are you ready to take your business to the next level? With Ben Hodson as your Fractional Marketing Director, you gain the strategic expertise and leadership of a seasoned Chief Marketing Officer without the full-time cost. Ben is dedicated to transforming your marketing efforts, driving sustainable growth, and elevating your brand to new heights.

MEET WITH BEN TO DISCUSS FURTHER

BRING ME ON YOUR TEAM TODAY

Ben Hodson pointing upward in a classroom or meeting room with a projected presentation slide behind him.

Why Choose Ben Hodson?

Hiring a full-time CMO can be costly and unnecessary for many businesses. With Ben Hodson’s Fractional Marketing Director service, you get access to high-level marketing strategy and execution tailored to your unique needs. Ben provides the insights and direction you need to compete at the highest level while you stay focused on running your business.

How Ben Transforms Your Business

Strategic Marketing Leadership: Gain access to top-tier marketing expertise that aligns with your business goals. Ben develops and implements strategies that drive growth and maximise ROI.

Comprehensive Marketing Plan: Ben creates a customised marketing plan tailored to your specific needs, ensuring every effort is strategically aligned with your business objectives.

Brand Development: Elevate your brand’s presence in the market. Ben will refine your brand strategy, messaging, and positioning to ensure it resonates with your target audience.

Performance Tracking and Analytics: Stay informed with regular updates and insights. Ben uses advanced analytics to measure the effectiveness of your marketing efforts and adjust strategies to optimise performance.

Cost-Effective Solution: Get the benefits of a full-time CMO at a fraction of the cost. Invest in high-impact marketing leadership without the overhead.

Team Leadership and Development: Enhance your internal marketing capabilities. Ben will mentor, grow (if applicable) and lead your marketing team, ensuring they are equipped to execute strategies effectively.

BOOK A FREE DISCOVERY CALL

  • "BrightBox has recently gone through some exciting changes, including fast growth to our managed delivery services. Seraph has helped us throughout this transition, working closely with us to build a website that connects better into our analytics, CRM systems and gives us visibility which aids in the sales and business development processes. It’s been great working with them, they really took to the time to understand who we are and integrated closely into our team. Through sustained content campaigns, SEO work, and websites updates they have increased both our sites visits and size of our social community by over 200%."

    Stuart Houghton, CEO - BrightBox Group

  • "I have been extremely impressed with the work that Ben & the team has done for our organisation. We approached with the task of creating a marketing strategy to help us increase our membership base and retain our current members. We also sought their help in refreshing our visual identity and redesigning our website into a more striking, cohesive, and engaging platform. We were delighted to win the Rising Star Association award at the International Accounting Forum & Awards 2023, and are so grateful to Ben and the team for their vital work in helping us to be recognised in this way. I would highly recommend them to any organisation looking to increase their impact, improve their online presence and grow their membership base. Ben is incredibly talented, knowledgeable, and truly cares about their clients' success. Thank you for your exceptional work!"

    Daniel Perez-Mila Leal, Executive Director INPACT EMEA, CSA & AP

  • "My experience working with Ben and the Summit team has been fantastic. The collaboration felt natural from the get-go, and as we spent time together, they became more like friends. Their hands-on experience in launching and scaling businesses is invaluable. If you're contemplating getting coaching from Ben and the Summit team, I wouldn't hesitate for a moment. If you find yourself struggling with the growth of your business, I wholeheartedly recommend partnering with the Summit team. They'll stand by you, equip you with the necessary tools, and are genuinely invested in your success. They are committed to helping you experience a significant breakthrough in your business."

    Josué Studer, Founder - The Good Studio

  • "The Summit team have helped bring storytelling into the centre of what we do and help bring focus to our desire to start a movement. Intuitively we understood the importance of movement building and story, and how we wanted to bring these elements into our rapid growth business. Ben and the team were able to clearly and practically demonstrate how we could utilise story in our pitches, recruitment, campaigns, management processes, and external communication. Building a movement is not an easy endeavour but Ben gave us some simple structures to focus our efforts on. We have already been able to put the structures and insights into practice in our business and we are already seeing the benefits."

    Peter Schiffhauer, Co-founder - Capsule Hotel GmBh

  • "Embarking on a rebranding journey and launching a new website is no small feat, especially when integrating complex booking systems. That's where Ben and the team at Summit truly shone. Their expertise was evident from the start. They understood the essence of Freedom Motorhomes – that sense of liberty and adventure our customers seek. They're the go-to experts for anyone needing to kickstart their business. Thanks to them, we're now better equipped to offer the freedom of a motorhome holiday that our clients cherish."

    David Mckinnon, CEO - Freedom Motorhomes

  • "Before discovering Summit, my dream of launching my own bike guiding company seemed distant. I was overwhelmed with where to start – branding, website design, marketing materials – it all felt like a mountain too high to climb. My vision was clear, but the path to bring it to life was foggy. That's when I found Summit and their start-up package. From our first conversation, I knew they were different. They took the time to understand my vision and values. The launch resonated with my audience, and the marketing materials created a buzz in the community. The most telling metric? A 50% increase in sales within the first quarter post-launch. But beyond numbers, it was the customer feedback – they loved the brand's authenticity and the story it told. Ben and the team didn't just provide a service; they were catalysts in turning my dream into a thriving reality."

    Florian Schwey, Founder - Sensations Montagne

Still Have Questions?

Great! Here are some answers:

  • The cost is €30,000 for 6 months.

  • A Fractional Marketing Director is a part-time marketing executive who provides strategic marketing leadership and execution tailored to your business needs.

  • This service is ideal for small to mid-sized businesses looking to enhance their marketing efforts, drive growth, and achieve better results. It is especially beneficial for companies that need high-level marketing expertise without the cost of a full-time CMO.

  • While the upfront cost may seem high, the return on investment (ROI) can be substantial. Ben's strategic approach is designed to drive a 10x ROI, meaning your business can see significant revenue growth and market impact. The value of having a seasoned expert guiding your marketing efforts far outweighs the cost.

  • Many businesses experience a 10x ROI from Ben's Fractional Marketing Director services. By implementing targeted marketing strategies, optimising operations, and enhancing brand presence, you can expect substantial growth in revenue and market share.

  • The length of the engagement depends on your business needs and goals. Typically, the service spans 6 months based on the price quoted, during which significant improvements and growth strategies are implemented.

  • This depends on the agreed deliverables. Typically at the end of the engagement, Ben will help you recruit a permanent Marketing Manager or Director if needed. He will also provide a detailed roadmap and playbook, ensuring your business continues to thrive with a clear strategic direction.

  • A Fractional Marketing Director offers the expertise and leadership of a full-time CMO at a fraction of the cost. You get high-level strategic insights and execution without the overhead, making it a cost-effective solution for many businesses.

  • Success is measured through key performance indicators (KPIs) such as revenue growth, customer acquisition, brand recognition, market share and marketing ROI. Regular performance tracking and analytics ensure that the strategies implemented are effective and deliver results.

  • Primarily, Ben will lead the strategy and execution of your marketing efforts, including implementing relevant playbooks and plans. However, Ben also has a vast network of marketing, sales, and technology partners, as well as his own creative agency. Some specific and agreed-upon deliverables may be handled by these additional resources. Any additional costs or fees will only apply if necessary and will be discussed and agreed upon in advance. He is ls happy to work with current partners, assets and agencies.

  • Yes, Ben is committed to providing ongoing support and guidance throughout the engagement. You will have regular check-ins, strategy sessions, and access to his expertise whenever needed.

  • Absolutely. Ben tailors his approach to fit the unique needs and goals of your business. The engagement will be customised to ensure the strategies and initiatives implemented align with your business objectives.

  • After the discovery call, Ben will conduct a thorough analysis of your business and marketing needs. He will ensure that there is a fit for this service. If successful, he will then develop a customised proposal outlining the strategy, deliverables, and timeline for the engagement.

  • Getting started is easy. Simply book your free discovery call using the link provided. During the call, you can discuss your business needs and goals with Ben, and explore how his Fractional Marketing Director services can help you achieve success.

Proven Success

Ben Hodson has successfully performed the role of Fractional Marketing Director for several businesses, including brands in tourism, resourcing, technology, sports and creative industries. His strategic insights and leadership have led to significant growth and market presence for these companies.

Ready to Transform Your Business?

Don’t let the challenges of marketing hold your business back. With Ben Hodson as your Fractional Marketing Director, you can achieve your growth goals and elevate your brand with expert guidance and strategic direction.

Discover how Ben Hodson’s Fractional Marketing Director service can transform your business. Click the link below to schedule your free discovery call and start your journey to marketing excellence.

Meet with Ben